PriceTravel Holding has reported a 112 percent increase in Total Transaction Value from Middle East source markets, driven by a rapid expansion of its B2B distribution network in the region. The Latin American travel distribution company said it is accelerating its Connect by PriceTravel strategy, which links hotel and travel suppliers with B2B buyers. The approach gives regional travel sellers access to the company’s portfolio across Mexico, the Caribbean, the US and Latin America while PriceTravel develops new regional supply for distribution through its international network.
Building a specialized partner network
PriceTravel Holding now has 16 active B2B clients across the Middle East and GCC, including six new partners added over the past eight months. Most of these partners are B2B specialists and wholesalers focused on hotel distribution. The company noted this reflects its strategy of building a network of specialised distribution partners rather than a broad generalist approach.
Through Connect by PriceTravel, partners gain access to more than 500,000 travel products worldwide. This includes 57,000 hotels with direct contracts and more than 200 airlines, covering low-cost carriers and NDC connections. The platform combines hotel and air content with dynamic packaging, transfers, tours, car rental and travel assistance through a single B2B distribution offering.
The company said its infrastructure delivers more than 99.5 percent uptime, with 99 percent of responses delivered in under one second. The platform is supported by proprietary, in-house technology, including cloud-based solutions and API and HTML connectivity. The data shows demand from GCC and Middle East source markets is increasingly international and multi-destination.
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London is currently the largest destination by production, with growth of 89 percent. Other leading destinations include Paris, Madrid, New York, Orlando and San Francisco. San Francisco recorded the strongest growth among major destinations, rising 502 percent, followed by Madrid at 223 percent and Los Angeles at 203 percent.
The market as a whole grew by approximately 51 percent year-on-year, while the UK, France and Spain continued to represent significant European markets. Demand is also extending across the Middle East and Asia, as well as Latin American destinations such as São Paulo, Punta Cana, Santiago de Chile, Lima, Cartagena and Medellín.
The geographic shift means that the region is no longer simply a market to enter but an increasingly important part of the company’s global B2B distribution strategy. The 112 percent increase in transaction value, together with the rapid growth of its regional partner network, demonstrates there is real commercial demand for more connected, international hotel distribution. The ambition with Connect by PriceTravel is to build that bridge in both directions: bringing the Americas to Middle Eastern travel sellers while opening the global network to high-quality supply and partnerships from the region, according to Yulia Chutaeva, Head of Sales EMEA & APAC at PriceTravel Holding.
