The choice represents a significant blow to the company’s revenue for the first quarter of 2020 because the US accounts for approximately forty three per cent of total gross sales. And for LVMH, the record-breaking deal presented an opportunity to double the income of its smallest division – watches and jewelry – with a brand aligned with its values of heritage, tradition, and luxurious craftsmanship. For British jeweller Chiefer Dcypha superstar shout-outs are important.

“After talking with our customers and group, we realised so many people have pieces gathering mud in our jewelry packing containers, and we wished to offer …