It’s charms and chain bracelets, called Moments and Collabs , are its core, accounting for 71% of gross sales. But it is rapidly expanding into new jewelry classes and platforms, referred to as Style and Upstream, now with 29% of sales. These expanded jewellery ranges embrace Pandora Timeless (17%), Pandora Signature (9%), and GenZ-targeted Pandora ME (3%). The company also has excessive hopes for its lab-grown diamond assortment called Pandora Brilliance, which initially launched in the U.K.

The most recent instance of newness was the launch in mid-February of a Marvel Super Hero collection, featuring 11 items together with bracelet, …

It’s charms and chain bracelets, called Moments and Collabs , are its core, accounting for 71% of gross sales. But it is rapidly expanding into new jewelry classes and platforms, referred to as Style and Upstream, now with 29% of sales. These expanded jewellery ranges embrace Pandora Timeless (17%), Pandora Signature (9%), and GenZ-targeted Pandora ME (3%). The company also has excessive hopes for its lab-grown diamond assortment called Pandora Brilliance, which initially launched in the U.K.

The most recent instance of newness was the launch in mid-February of a Marvel Super Hero collection, featuring 11 items together with bracelet, …

It’s charms and chain bracelets, called Moments and Collabs , are its core, accounting for 71% of gross sales. But it is rapidly expanding into new jewelry classes and platforms, referred to as Style and Upstream, now with 29% of sales. These expanded jewellery ranges embrace Pandora Timeless (17%), Pandora Signature (9%), and GenZ-targeted Pandora ME (3%). The company also has excessive hopes for its lab-grown diamond assortment called Pandora Brilliance, which initially launched in the U.K.

The most recent instance of newness was the launch in mid-February of a Marvel Super Hero collection, featuring 11 items together with bracelet, …